While others are restrained by genre restrictions Will Atkinson runs free refusing to conform or be pigeon holed.
Is he tech, trance, techno, progressive, acid, melodic or experimental…?
He is all of them – and so much more.
Genres mean rules and Will Atkinson is not one for rules. No sir.
It’s Will’s ambidextrous talent that has been the driving force behind his vast appeal and subsequent ever-growing army of passionate fans the world over. Coupled with his highly entertaining and humorous social media feeds – at last we have an artist vibrant with colour that offers a much needed alternative from the drab and monotone monotony that so many peers struggle to breakaway from.
Will Atkinson is an entity that congers up futuristic soundscapes for the jilted generation, sculpting masterpieces and then adding touches of pure insanity that only a mad man would dream of adding. And the fans love him for it. Responsible for 14 Beatport number 1s and over 100 BBC Radio 1 airplays the Scotsman who began mixing records at the age of 7 has certainly now come of age. The video for Will’s single Pat Butcher (Beatport number 1 for 3 weeks) generated 1.6 million views in the first 48 hours so to say this exciting uber talent is on fire right now, would be something of an understatement.
Tastemakers BBC Radio 1 recently asked Will to join their illustrious Radio 1 Residency line up where he took over the prestigious airwaves every month for nearly two years.
Turn to Will’s extensive discography and you’ll find a list packed with nothing but hits and anthems. Seventh Heaven, Didgeridoo, Autobahn, Fired Up, Leave A Message, Bloody Nora, Chasing After You, Lies Cost Nothing, Pat Butcher, Victims, Numb The Pain, Subconscious, Mesmerize (ft Rowetta from The Happy Mondays), The Gamer Changer, Fresh Meat… all genre defining, chart topping, iconic titles that set the bar uncomfortably high for Will’s peers to try and follow. Add his incredible remixes of massive titles such as JES – Imagination and Sunlounger Ft Zara – Lost….when it comes to writing and producing – the boy can do no wrong.
Having released on all of the scene’s coolest labels including VII, Subculture, Kearnage, FSOE, Spinnin’, Armada, Perfecto Fluoro, Blackhole and Vandit - the demand for Will’s production skills have reached fever pitch. His remix of JES - Imagination is already one of the biggest hits of 2019 having held the number 1 spot on Beatport for an astonishing five weeks. This truly perfect production is one of the most tracklisted and requested records anywhere in the trance genre today.
Will’s tour schedule reads like a catalogue of the coolest festivals and clubs in the world, He’s held a residency for Cream Ibiza and regularly played peak time performances at Tomorrowland, EDC Vegas, Coloursfest, Untold Festival, Unkonscious, EDC Mexico, Dreamstate, Beyond Wonderland, Creamfields, Luminosity, Electronic Family, BAT Buenos Aires, Subculture Australia, Paradigm Australia, Earthcore, Sunburn, A State of Trance and many more. Add to that a long list of gigs at the best clubs in the world – there aren’t many corners of this globe or dance floors that the flying Scotsman hasn’t already conquered.
Today Will is a member of the hottest collective in trance – VII. This group of seven likeminded artists were hand picked for being the best at their respective fields within the genre of trance and today they continue to fly the flag on the front lines of the underground. Will recently launched his own brand and record label Victims Helpline which is already gaining substantial notoriety with its first releases - Crash Helment, Istoria and Fired Up. His forthcoming monthly Victims Radio show is no doubt going to be another regular romp through the mind of the most entertaining man in trance and add to that a charismatic social media feed that’s constantly blowing up with a fresh, immaculately free and highly entertaining fusion of music and humour as well as a kick ass new clothing rage……….
The future is bright.
The future is blue and white.
The Future belongs to Will Atkinson.
The King Of Scotland.